X-FIT
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The various brands that this network of gyms had had in the past were replaced by a single brand identity which exudes action, strength, and dynamism. The brand strategy and architecture were designed based on a principle of keeping the main focus on marketing communications about the X-FIT brand. All the brands which had existed prior to this point were brought together in a single identity: the X-FIT brand identity, and a single communications strategy emerged.
Services rendered:
Design strategy
Research and analysis
Visual identity
Brand positioning
Tagline and descriptor
Environmental graphics and navigation signs design
Communication strategy
Brand audit
Interface design and WEB
Rebranding
Activity:
Self-Care & Sport
Client:
X-FIT Group
End Date:
10/01/2011
