Depot WPF has developed the rebranding of «Plus Baby Help» charity fund. The new corporate identity of the fund shows that helping some big deal is easy.
«Plus Baby Help» deals in complex with treatment and evolution of babies with serious diseases. Helping a baby early in its life increases the efficiency of treatment, the prospect of recovery and gives it the possibility to achieve its potential.
The main principles of «Plus Baby Help» work are honesty, transparency, progressiveness, simplicity and comfort of cooperation with the fund. The organization established by internet-portal BabyBlog helps Russian children from all regions regardless of their residence or social status, developing medicine and encouraging Russian specialists.
The basis of the renewed brand «Plus Baby Help» was formed by inquiries of a great amount of people who want to make the world a better place and to take part in charity but who have no idea where to begin and in what direction to move so that their actions provide proper benefit to those in need. A lot of people think that helping to solve a complex problem is only possible with putting tremendous effort, while little steps remain unnoticed and useless.
The slogan of «Plus Baby Help» fund says: «Simply help a big deal». The logo supports this message: the big plus of help in it is formed by dozens of little pluses that signifies actions and donations of many people.
The story develops within different corporate identity media, interacting with which everyone can turn minus into plus just with a motion of hand. Adding your plus to a big deal is as easy as opening a notebook or unfolding a business card — for example, by sending an SMS with the amount of donation to a short number.
“When we started to work on the project, we wanted to create a communication that would actually work and encourage for action, but without telling a sob story, - creative director of Depot WPF Alexandr Zagorsky says. - The communication with our colleagues from the fund, who are nice, positive and very self-motivated, has just strengthened this attitude. As a result we have a simple and kind story which distinguishes «Plus Baby Help» from a great amount of charity organizations looking quite similar for unversed public».
«The charity in Russia is developing gradually, and the time has already come when the funds have to move to a new level of professionalism, and from the visual point of view as well, — the director of «Plus Baby Help» fund Maria Klimashkina assures. — We've decided to renew the «Plus Baby Help» brand when we understood how important it is to be current and to speak a common language with advanced and progressive people. We would definitely like that charity support of the children became attractive for the society. We are honored to get corporate identity that was created by an authoritative branding agency pro-bono. We thank Depot WPF from the bottom of the heart for trust in our business and credit to our fund. The renewed brand shows the importance of everyone's contribution to a big deal, of the belief in the future of Russian children, the optimism that we can introduce to each other's lives and to those families who faced difficult situations and require solid support to carry out treatment of the baby. We've been actively using the new identity, and it has already managed to bring our fund new partners as well as favorable reports of our constant donators. And the renewed website of the fund www.bbhelp.ru will be also launched shortly».
The co-project of «Plus Baby Help» and Depot WPF has already been appreciated by professional association: the case was awarded at such festivals as White Square, Ideya! and KIAF/KMFR.
