PEC company is one of the largest Russian transportation companies that offers specialized service for online shop logistics called Easy Way. The new service brand — from strategy and naming to corporate identity — was created by Depot WPF branding agency.
Situation
PEC company has a more than 15-year experience at the transportation market and a fine sense to market conditions. For now the company management decides to develop the work direction in e-commerce segment. This is not a coincidence — today this segment is the main driver of logistics services market. The new service Easy Way focuses on online shopping. This brand was presented to the public during the exhibition ECOM Expo'16.
Easy Way is the modern technological logistics service that provides efficient delivery of goods from online shops across Russia. Being a subsidiary of PEC company, Easy Way offers solutions for the e-commerce market from a flexible billing system to fulfillment services.
Task
While working on a new service brand, we understand that we should speak with online retailers in their own language. Therefore it needed to find a simple, easy and unobtrusive solution.
Solution
The positioning of the company bases on manager’s insight — dreaming that the transportation company can "take off his headache here".
"Everyone knows that one of the main Russian problems is roads. And if the quality of roads is multiplied by our huge distances, it seem to be full of troubles, — says Depot WPF creative director Alexandr Zagorski. — Our brand approves that it is not so, because Easy Way has a thousand ways to deliver your parcel and overcome any and all difficulties."
