1928

1928 - Портфолио Depot

Myllyn Paras is rightly proud of its 85-year history and the fact that it is one of Scandinavia’s oldest companies in this sector. The company’s core principles — maintaining its traditions and ensuring that its products are of high quality and have little impact on the environment — are conveyed by the new brand,1928 Traditional Finnish Quality. The inclusion in the name of the year 1928 neatly solves the communication problems the company faced, and is quite suitable as a name for the product.

Aleksei Fadeev, creative director of Depot: «The new brand image indicates that the company’s reputation has withstood the test of time, and that there can be no doubting the quality of the products it makes.»

1928 - Портфолио Depot

Services rendered: Design strategy Naming Research and analysis Brand positioning Creative idea and promotion concept Brand audit Label and packaging graphic design

Activity: Grocery Cereals & Cereal Products

Client: Myllyn Paras

End Date: 06/27/2013