Bonduelle Expert
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During this project we clarified the positioning of the retail label Bonduelle as the market leader in preserved vegetables, and conducted segmentation on a range of products made by the brand; in accordance with these measures we also gave the packaging design a new look.
The Expert range has united more complex combinations of vegetables with various sauces, ideal for salads, garnishes and as separate dishes in their own right (kidney beans in Mexican sauce, delicatessen sweetcorn, Maseduan vegetable salad, etc.).
The Expert range has united more complex combinations of vegetables with various sauces, ideal for salads, garnishes and as separate dishes in their own right (kidney beans in Mexican sauce, delicatessen sweetcorn, Maseduan vegetable salad, etc.).
Services rendered:
Design strategy
Research and analysis
Brand positioning
Brand architecture
Brand audit
Label and packaging graphic design
Rebranding
Activity:
Grocery
Fruits, Vegetables & Canned Food
Client:
Bonduelle
End Date:
04/05/2012
