Bostik
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Bostik is one of the world's leaders in adhesive materials production. In Russian market it's especially famous for its solutions in upper-mid market. But taking into account that the consumers more and more often switch to cheap no-name products the company decided to launch a new range of wallpaper paste in low-price segment. It includes 3 products for different types of wallpaper: FLIZILEX, VINYLEX and SIMPLEX. The brief was to create packaging design for the range that would turn it into a separate sub-brand.
The design is based on a simple and clear typographic solution with a special accent to the product names. The yellow and black color code was chosen since it has become classical for the construction market and it's also a symbol of «German quality» on Russian market. Special attention was drawn to the backside of the packaging. Here you'll find user's manual and handy tips for the customers with neat pictograms illustrating every step.
Services rendered:
Design strategy
Research and analysis
Visual identity
Brand positioning
Brand audit
Label and packaging graphic design
Rebranding
Activity:
Household Goods & Building Materials
Client:
Bostik
End Date:
04/27/2016
