Divnitsa
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Development of a new brand positioning, logo, packaging design and a system of differentiation of product range for the brand Divnitsa belonging to agronomy holding Razguliay. Under the brand name Divnitsa produced a full range of cereals and grain mill products, sugar — more than 20 SKU. Products are supplied to major retail chains and sold in the mid-price segment.
Razguliay Group — the largest national agricultural holding with more than 20 years experience in leading operations in 16 regions of Russia, and uniting three industry areas: sugar, agricultural and grain, as well as division on interaction with retailers.
Razguliay Group — the largest national agricultural holding with more than 20 years experience in leading operations in 16 regions of Russia, and uniting three industry areas: sugar, agricultural and grain, as well as division on interaction with retailers.
Services rendered:
Research and analysis
Visual identity
Brand positioning
Brand audit
Label and packaging graphic design
Rebranding
Activity:
Grocery
Cereals & Cereal Products
Client:
Razguliay
End Date:
02/13/2013
