Gazprom Neft's Premium Brands

Gazprom Neft's Premium Brands - Портфолио Depot

All brands were designed separately and lacked the visual unity. Moreover, we needed to adapt them for all kinds of media. Our goals were to differentiate brands and to create the whole brand system. That involved making the logos more readable. That involved making the logos more readable and adapting them for all kinds of media.

Depot’s team has designed a complex branding system for every type of marketing communications, i.e. sponsor material for sportive events or design for gas stations. The agency focused on the complicated brands’ structures — both for B2B and B2C.

Gazprom Neft's Premium Brands - Портфолио Depot

Services rendered: Design strategy Visual identity Brand architecture Brand book and retail book Communication strategy Brand audit Label and packaging graphic design

Activity: Auto Products Private Labels

Client: Gazprom Neft

End Date: 09/04/2015