Gornaya
With this task, the company came to our agency. At the same time, it was necessary to maintain the recognition of the water bottle, since the brand has been on the market for many years and has a certain perception by the consumer.
The agency's team proposed a simple and ergonomic shape with minimal but ennobling reliefs.
The pattern on the bottle, located all over its surface, symbolizes mountain streams rushing to the bottom.
Visually, the label is divided into two parts and looks verified and whole, which allows the water to become noticeable on the category shelf.
The unique letter "O" with the integrated silhouette of the mountain acts as an element that can later become a distinctive feature of the entire brand.
Vera Zvereva — Art Director,
Stanislav Neretin — designer,
Andrey Gladkov — Art director.
Vera Turabova — NewBiz Manager,
Anastasia Volkolup — Project Manager,
Alexey Andreev — Managing Partner,
Anna Lukanina — Managing Partner,
Ivan Krapivin — digital Director,
Ksenia Parkhomenko — Executive Director,
Daria Vedernikova — Director of Communications and PR,
Daria Mukhina — PR Manager.
