KOJO
Everybody knows that coffee cheers you up due to the content of caffeine. So most people start their day with a cup of it and then proceed with other drinks. However real coffee lovers would have their favorite dope all day long even though they are afraid of getting too twitchy.
Kojo is a coffee brand solving the problem. The packaging design is the ultimate key to the coffee strength. There’s nothing on it but a bold icon of an eye in three different ways - wide open - for strong coffee with high caffeine; half-open - for medium strength; and squinty - for mild coffee with low caffeine.
This infographic design helps the coffee lovers to navigate in the brand assortment at once and choose a perfect drink for every occasion.
