Lenta's Private Labels

Lenta's Private Labels - Портфолио Depot

Following the trends of the European private label market, supermarket chain Lenta decided to expand its own brand range and develop a portfolio of brands to meet the more diverse needs of customers.

The team of Depot developed 3 private labels:

Design of the packaging for Italian pasta Fettuccine and Spaghettini;
Name and design of the packaging of the brand of goods for sports and outdoor activities Actico;
Name and design of the packaging for three lines of Bigga brand for boys, girls and babies.

Lenta's Private Labels - Портфолио Depot

Services rendered: Naming Research and analysis Label and packaging graphic design

Activity: Private Labels

Client: Lenta

End Date: 07/28/2017

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