Nesquik

For large international brands, «fine tuning» on the consumer and maintaining the relevance of the product to the customer expectations is one of the first-order tasks. This time we were tasked with redesigning of Nesquiks chocolate bars. But,taking into the account the international caliber of the brand, its longstanding history and the very strict framework of guidelines, it was not so easy to do.

However, for Depot, impossible tasks in branding, perhaps, do not exist. We were able to modernize the design qualitatively, while carefully preserving the style of the recognizable brand without resorting to radical changes. We changed the image of the «classic» milk flow, making it visually more modern. The change in the look of the product itself was reflected in the food zone — in addition, we made it more vivid and expressive. Also the designers worked on how Nesquik will look on the shelf and in the checkout area: chocolate slices on the packaging are intentionally placed so that the pattern of one packaging is a continuation of the other.