Rodnye Prostory
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At the end of 2015 we updated the brand Rossiya – Schedraya Dusha. Then it was decided to re-design Rodnye Prostory, produced under this brand.
Depot team was tasked to develop a new packaging design that would reinforce the emotional perception of the brand and make it more «spiritual». In addition, it was necessary to strengthen an appetite appeal through the work with a food packaging area. To make a new design spontaneously recognizable for current customers, we have maintained the previous color-code of the boxes — orange tones for chocolate candies with peanuts and green tones for chocolates with hazelnuts.
Depot team was tasked to develop a new packaging design that would reinforce the emotional perception of the brand and make it more «spiritual». In addition, it was necessary to strengthen an appetite appeal through the work with a food packaging area. To make a new design spontaneously recognizable for current customers, we have maintained the previous color-code of the boxes — orange tones for chocolate candies with peanuts and green tones for chocolates with hazelnuts.
