Tanuki
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We redesigned the restaurants’ sign and logo and created guidelines for the look of the restaurants. We created a special character to represent the brand, with an exclusive graphic which is frequently used in promotional campaigns and on signs inside the restaurants. The character we chose was Tanuki, a funny little creature who originates from Japanese fairy-tales and symbolizes prosperity and sufficiency.
Services rendered:
Design strategy
Research and analysis
Visual identity
Brand positioning
Environmental graphics and navigation signs design
Brand book and retail book
Brand audit
Activity:
Retail & HoReCa
Client:
Tanuki
End Date:
12/01/2009
