Volzhanka
    
    
    
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                                            Complex rebranding project of Volzhanka brand — the market leader in the bottled water and soft drinks in Ulyanosk area. The project team conducted brand audit, has developed a new positioning, the structural design of the bottle and label design.                                        
                                    
                                        
                                                                                
                                        
                                    
                        Services rendered:
                                                    
                            
                            Research and analysis
                            
                                                    
                            
                            Brand positioning
                            
                                                    
                            
                            Packaging concept
                            
                                                    
                            
                            Brand audit
                            
                                                    
                            
                            Label and packaging graphic design
                            
                                                    
                            
                            Rebranding
                            
                                            
                                
                
                                    Activity:
                        
                                                            Grocery
                                                            Soft Drinks
                            
                                                    
                        Client:
                                                Volzhanka
                    
                                                    
                        End Date:
                        07/22/2011