Creative texts
Verbal communications are an integral and important part of Brand exprerience. Your attitude to a person depends on how he/she looks, what does, how communicates. The same can be said about the attitude to the brand. Verbal identification and tonality of communications directly affect its perception.
Creative texts help to form the uniqueness of verbal communication of the brand. They can be created for different purposes, present at different points of engagement with the consumer, have different tonality. However, they are always a reflection of brand positioning, a voice of its values and a translator of character. And their scope and specificity depend on specific tasks.
Creative texts help to form the uniqueness of verbal communication of the brand. They can be created for different purposes, present at different points of engagement with the consumer, have different tonality. However, they are always a reflection of brand positioning, a voice of its values and a translator of character. And their scope and specificity depend on specific tasks.
