Rebranding

Rebranding is a fundamental brand adjustment, including all stages of a standard branding project, but taking into account the strengths and weaknesses of the existing brand.

Rebranding is conducted to strengthen the brand's position in the market and increase customer loyalty, differentiate the brand and attract new customers. Changes in market conditions, update of the target audience or changes within the company can perform as reasons for rebranding. A qualitative leap in the company and / or product development is the result of an accurate rebranding.

We would like to outline that rebranding is not just a name change or new design of corporate identity design and marketing materials. Primarily, it's an update of brand strategy and positioning. Renaming (if necessary), redesign or restyling may become its logical sequel.

In Depot's portfolio there are dozens of successful rebranding projects for large corporations, products of national and international level as well as for local players. Our experience proves that comprehensive approach to rebranding can vastly improve company's market position

Rebranding - Брендинговое агентство Depot

Samples:

KFC rebranding in Russia

KFC Russia Rebranding

Design strategy, Research and analysis, Visual identity, Brand positioning, Brand architecture, Brand book and retail book, Brand audit, Label and packaging graphic design, Rebranding

EPDA

Design strategy, Visual identity, Environmental graphics and navigation signs design, Brand book and retail book, Rebranding

ACAR Visual Identity

Design strategy, Visual identity, Environmental graphics and navigation signs design, Brand book and retail book, Rebranding

Plus Pomosch Detyam

Research and analysis, Visual identity, Brand positioning, Creative idea and promotion concept, Brand book and retail book, Brand audit, Rebranding

Avito

Design strategy, Visual identity, Brand book and retail book, Brand audit, Interface design and WEB, Rebranding

Generium

Design strategy, Research and analysis, Visual identity, Brand positioning, Brand architecture, Brand book and retail book, Brand audit, Rebranding

DataExchange

Design strategy, Visual identity, Creative idea and promotion concept, Brand book and retail book, Rebranding

Vangold

Design strategy, Visual identity, Brand positioning, Brand story, Environmental graphics and navigation signs design, Brand book and retail book, Brand audit, Rebranding

Kruazett

Design strategy, Research and analysis, Visual identity, Brand positioning, Brand audit, Label and packaging graphic design, Rebranding

Comilfo's Redesign

Design strategy, Creative idea and promotion concept, Creative texts, Brand audit, Label and packaging graphic design, Rebranding

URALSIB | Private Bank

Naming, Visual identity, Tagline and descriptor, Brand book and retail book, Communication strategy, Brand audit, Rebranding

Karusel

Design strategy, Research and analysis, Visual identity, Brand positioning, Environmental graphics and navigation signs design, Brand book and retail book, Brand audit, Rebranding

MZlife

Design strategy, Naming, Research and analysis, Visual identity, Brand positioning, Environmental graphics and navigation signs design, Brand book and retail book, Brand audit, Rebranding

Divnitsa

Research and analysis, Visual identity, Brand positioning, Brand audit, Label and packaging graphic design, Rebranding

Venskiy Tsekh

Design strategy, Research and analysis, Brand positioning, Brand audit, Label and packaging graphic design, Rebranding

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